GIS in FMCG
Fast-Moving Consumer Goods (FMCG) and Retail have a strong dependency on store locations: demographic location, route-to-market strategies, sales territories, delivery and route planning are some of the key elements to visualize data within a spatial context. EvolveGIS assists companies with FMCG planning processes and retail market research.
Utilizing our GIS solutions in FMCG and Retail Industries, we can assist in the following key areas:
- Targeting the correct markets
- Optimized store locations
- Know where customers live, work and shop
- Route optimizations